Alexey Drobyshev Reactivating

Don't let them get away! A quick guide to reactivating subscribers Updated: 26 Jun 2020 subscribers who don't respond to emails should be part of an overall marketing strategy that should be included in the customer lifecycle. Unfortunately for us, people lose interest over time . And while you can reduce the drop in interest by working hard to make your emails engaging, over time subscribers stop reading them. Therefore, prepare for reactivation. Realize that you are leaving money on the table.

At some point, this client wanted to be kept up to Comoros Email List date with your news. He provided an email address and said yes to your emails. He confirmed his subscription and showed interest. However, subscribers haven't been particularly active lately, but that doesn't mean they're gone forever! In fact, the inactive part of your base is a valuable asset . Of course, it took a lot of effort to grow your email list . And it would be extremely unpleasant to lose subscribers completely, so it’s worth trying to return or reactivate subscribers.

A huge benefit of reactivation is that customers know you and your brand, which means there is a ready-made foundation for the relationship. All you need to do is get them interested in your emails again. So, don't consider them dead weight. Before they click the unsubscribe link, subscribers have potential value. Your campaign to reactivate inactive subscribers will not take much time. It is worth creating a new campaign for a segment selected by the condition “date of last opening/click” or “emails not opened/no links clicked”, and send them a series of autoresponders that will help regain their former interest.

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