karimahafisa333
Do³±czy³: 02 Maj 2024
Posty: 1
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 Duplication of audiences between influencers |
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MarketingIt is very important to know 100% of the audience we want to impact with our campaigns. Nowadays there are so many ways to reach a certain type of target through social networks that sometimes it even becomes confusing. Will I be impacting the right audience? The clients ofInfluencityYou can now know what the duplication of audience is between influencers. Audience Overlapping is a functionality that offers Influencityto carry out campaigns that impact an audience in a much more accurate way. This is an important fact to take into account depending on the objectives we have. image2-1 What we do with this new functionality is help the client to know in a much more realistic way the audience to which their message will be directed.
Thanks to the overlap we will obtain the number of unique followers that each of the influencers has and the number of followers they share. How to understand what overlapping is in a simpler way We give an example with 3 different Luxembourg WhatsApp Number List influencers and their followers: Influencer 1: follower 1 , follower 2 and follower 3 influencer 2: follower 1 , follower 4 Influencer 3: follower 1 , follower 3 and follower 5 With these numbers the following unique followers would emerge: Influencer 1: unique followers 1 (follower 1 and follower 3 are repeated in some influencer, so the unique follower is follower 2 ). Influencer 2: unique followers 1 (follower 1 is repeated in some influe.
Therefore, we see that the total number of followers among the three influencers is 8, that is, the sum of all the followers of each influencer. On the other hand, the total number of unique followers is 5, in other words, the sum of the followers that are not repeated in any of the influencers analyzed. On the other hand, it is also very important to take into account the total number of unique followers per influencer , in this case it would be 3 (follower 2, 4 and 5). image1-1 Thanks to Audience Overlapping, we will know exactly what percentage of unique followers and what percentage of repeat followers we impact with our campaign. Its value in Influencer Marketing Influencityhas designed a metric that indicates the overlap of our audience, since depending on the objective we want to achieve, we will be interested in working with influencers who share an audience or not.
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